Born in the Streets, Built to Last

We started in 2020, just two friends obsessed with street culture and fashion, frustrated by the lack of quality streetwear that truly matched our style. No big budgets, no industry connections—just seven pairs of sweatpants, sold through DMs on Instagram. The demand exploded, and we knew we were onto something real.

What sets us apart? Every piece is handcrafted in Romania, using premium, sustainable fabrics and high-quality manufacturing. No shortcuts, no mass production, just carefully designed pieces made to stand out and built to last. From the perfect fit to the heavyweight fabrics and unique details, every drop is a reflection of our dedication to quality.

We’ve grown alongside the community that believed in us, collaborating with artists, creators, and visionaries who embody the South Side mindset. Now, as we expand globally, we stay true to what got us here: streetwear with substance, no compromises.

Welcome to South Side Label—where quality meets culture, and every piece tells a story.